About Us

About Goodness Gracious, healthy pet treats

"Give a handful of treats to the pet you love, and a heart full of hope to another in need." 

We believe in helping all less fortunate animals by providing for the health and wellbeing of all fortunate dogs and cats. We focus on giving back to the shelters and rescues in communities where our products are sold.

Amy Renz, our Pack Leader, spent more than fifteen years focused exclusively in the high-pressure, high-speed, high-tech world before the single moment when Gracie changed her life. It was one of those first kiss moments when your heart flutters and you are never the same. Now she runs a successful, benevolent business that takes care of our lovable, loyal followers first. 

Grace and Lula are our inspiration and Official Tasters. They are named in loving memory of Amy’s grandmothers - who would absolutely get a kick out of that! Gracie’s favorite cookie is our peanut butter banana. Lula's is of course the Hula Lula's (and chicken if you're curious.) Our pack has now expanded to include Mae - a little "sidewalk special" - rescued from Georgia, and the occasional foster needing love while forever is found.

Our advisory board is a panel of experts. We have a Doctor of Veterinary Medicine with her degree from Michigan State’s renowned program and her undergraduate degree from Tufts; she's brilliant. We have a financial and operational expert with over 40 years of experience most recently running a multi-billion dollar international corporation; a creative expert who raised and loved dogs all her life; and a small business owner and community steward who built a profitable million dollar business within the span of one community, five miles long.