Country of Origin
Goodness Gracious is as much a company as it is a spirit.
We handcraft human edible pet food and treats in small batches and give 51% of our profits to community animal charities. Our diverse team came to life in 2010 in the small, historic seaside town of Marblehead, MA.
Goodness Gracious is energized every day by a naturally diverse group of people. Sixty percent of us are women. Over one-third of us come from Massachusetts’ underserved communities. Twenty-five percent are people of color; 25% were not born in the US; 15% speak Spanish as their first language; 15% have learning differences. We also are honored with contributions from people with diverse orientations. We come together and empower each other to shine brightly.
Meet Grace, Lula and Amy. Amy has led or worked for entrepreneurial businesses all her adult life. Like many women, Amy found that endless source of strength, courage, commitment, compassion, and love in motherhood. She started Goodness Gracious in 2009 believing she could empower a company with those same attributes to make a difference in the lives of others.
Lula's tail-wagging dance inspired the name of our single-ingredient jerky treats and Grace inspired the company name, Goodness Gracious. Together, we believe we can enable all fortunate companion animals to help all less fortunate ones, one delicious treat at a time.
We Walk Heart First
We make pet products pets love and parents love to give. We also give 51% of our profits to animal charities. We do this in a number of ways – from our Tuesday’s Child program, to our Run for Rescue 5k, and straight up donations “just because”.
Inspired by the favorite childhood poem, "... Tuesday's Child is full of grace..." This award of $500 in cash and treats is given with love and gratitude in recognition of the amazing work done by community non-profit animal rescues and charities. Have a rescue you would like to nominate? Contact us!
The Run for Rescue 5k is a run or walk for people and their dogs that Goodness Gracious hosts every other year. It has raised over $100,000 for animal charities to date.