High Protein. Low Carb. Species Appropriate.
Our recipes average 64% meat and organs, 18% dark green veggies, 6% super-fruits, 4% vibrant root vegetables, 4% healthy fats, and 4% boosters like eggshell, kelp and oysters for key minerals, and mackerel for essential vitamins and Omega 3's.
Gently cooked, frozen, and home delivered in your choice of four delicious grain-free varieties: beef, chicken, turkey, and pork & wild salmon.
Nutritionally Complete and Balanced for canine adult maintenance using only whole foods. Never any powdered vitamins or minerals.
Our food for dogs is complete and balanced using only whole food ingredients. Here's why...
Most vitamins and minerals fortifying food (for dogs and humans) are manmade in foreign factories. China provides most of the world's vitamins A, B12, D and E.
At least 8 vitamins are made from petroleum products - like vitamin B1 (thiamine) which is derived from coal tar, vitamin A from acetone and formaldehyde, and B3 (niacin) from nylon. Virtually no vitamins are made from natural substances because it's expensive and the extraction process requires environmentally toxic solvents.
There are no laws in the US requiring testing of vitamins or minerals for safety or efficacy. The FDA is prohibited from requiring it by the DSHEA law of 1994.
Sourcing nutrients from whole foods instead of manmade powders means your pup is getting the added benefit of all the antioxidants and enzymes in the food on top of the vitamins and minerals. Hands down, whole foods are just an all-around good thing.
We make Mother Nature and parents everywhere smile.
Our food and treats use only those ingredients you would find in your own kitchen. Our meals are complete and balanced with only whole foods that serve a nutritional purpose.
We choose pasture-raised, antibiotic-free proteins at every feasible opportunity. All our shipping materials are curbside recyclable. Our love of life and respect for the planet permeate everything we do.
There's human grade pet food. And then there's everything else. We call this pet feed.
Pet food/feed regulations are protected by copyright. As a consumer and a parent you have no legal right to that information. We think that's nuts.
In the US, 54% of dogs are overweight or obese. Nearly one-third of cats are obese. It's time we looked hard at what's in their bowls.
AAFCO, a private association, writes the pet food/feed regulations for the FDA that are discretionarily enforced by each state. These regulations allow inedible, adulterated, contaminated and spoiled substances into pet feed.
The "chicken" in the bag of kibble is not the same edible chicken in your can of soup. The zinc fortifying your dog's feed can be laced with heavy metals.
Pet feed plants are largely unregulated and unsanitary.
Shady manufacturers are allowed to dupe consumers. Product names and pictures on labels can show ingredients that do not exist in the actual product.
Reputable manufacturers are prevented from disclosing factual statements of quality or claims like "low carb." This further obfuscates the truth about pet food for consumers.
We think the most meaningful words you can find on a pet food label are "Human Grade." These products must contain 100% human edible ingredients and be made in a licensed human food facility following current Good Manufacturing Practices. This is one AAFCO regulation we applaud.