Our Story

Goodness Gracious is as much a company as it is a spirit. Our mission is to provide human grade, nutritionally superior, holistic, whole food diets and treats for pets in a way that improves our connection to the planet and each other. To do that, we use ethically sourced ingredients; green-energy on a path to net zero; less plastic, zero Styrofoam and more compostable materials; a vibrant culture of inclusion that celebrates 100% diversity; and a charitable give-back to community animal causes amounting to 51% of our profits.
Look Inside
Quality & Safety
Certified Human Grade

We meet AAFCO's standards for "Human Grade" certification. It's the gold standard and it means:

1. 100% human edible ingredients (USDA inspected and passed.)

2. 100% made in our own licensed, and inspected human food facility.

3. 100% Compliance with good manufacturing practices.

Certfied human-grade products made in our human food facility.

Animal Welfare Commitment

As of May 2023, Goodness Gracious is signing onto the Better Chicken Commitment to ensure best practices in our chicken sourcing. We are working with Compassion in World Farming to assess our current supply and will publish a roadmap with full implementation goals by the end of 2023. We will report  annual progress toward this commitment until compliant. Click here to read more on our commitment.

We donate 51% of our profits to animal Charites and rescues.
We Walk Heart First

We give 51% of our profits to community animal charities wherever our treats are sold. With every treat purchased, you give wholesome goodness to the pet you love, and a heart full of hope to another in need.

Goodness Gracious is honored with a diverse workforce
Diverse Workforce

Goodness Gracious celebrates diversity. We are honored with a diverse work-force. We believe in supporting and empowering people to be the very best version of their unique selves.

All our ingredients are USA sourced
USA Sourced Ingredients

We source the finest ingredients and most of those come from the USA. We reach beyond our borders when another country's environmental or ethical practices surpass our own. This is the case with grass-fed lamb from Australia or New Zealand, Icelandic wild caught fish, and pasture-raised beef from South America. We publish the country of origin for every ingredient we use.