We meet AAFCO's standards for "Human Grade" certification. It's the gold standard and it means:
1. 100% human edible ingredients (USDA inspected and passed.)
2. 100% made in our own licensed, and inspected human food facility.
3. 100% Compliance with good manufacturing practices.


We give 51% of our profits to community animal charities wherever our treats are sold. With every treat purchased, you give wholesome goodness to the pet you love, and a heart full of hope to another in need.

Goodness Gracious celebrates diversity. We are honored with a diverse work-force. We believe in supporting and empowering people to be the very best version of their unique selves.

We source the finest ingredients and most of those come from the USA. We reach beyond our borders when another country's environmental or ethical practices surpass our own. This is the case with grass-fed lamb from Australia or New Zealand, Icelandic wild caught fish, and pasture-raised beef from South America. We publish the country of origin for every ingredient we use.