An Honest To Goodness Promise From Our Kitchen To Yours

We promise to care for the nutritional well-being of your dog or cat as we would our own. We are parents of furry bundles of love, and we know that like us, these sweet souls are at the center of your heart.

Human Grade

We affirm that our ingredients are human edible, that we hand craft our treats in small batches in a licensed and inspected USA human food facility, and that we follow current Good Manufacturing Practices to ensure food safety. This is what human-grade means.

Country of Origin

We vow to source all our ingredients from the USA except when either (a.) the USA does not grow that ingredient (like bananas) or (b.) another country does a better job (as is the case with grass-fed lamb from Australia and New Zealand).

Traceability and Transparency

We dedicate ourselves to traceability of every ingredient and full transparency of sourcing. We can trace each ingredient received to the lot number of a finished product. Likewise, we can trace the lot number of each finished product back to its constituent ingredients. It's called forward and backward traceability.  We also publish the country of origin for every ingredient that goes into a Goodness Gracious treat.

High-Protein

We pledge to hold ourselves to the highest nutritional standards for making species-appropriate treats. Our Hula Lula jerky and Nibbles for dogs, and our Nibbles for kitties will always be just one ingredient. This means these treats will always be high-protein, low-fat, no-carbohydrates. This makes them low-glycemic.

Sourcing Ethics

We commit to selecting humanely-raised, sustainably-grown, non-GMO, organic ingredients at every feasible opportunity.

Whole-Foods

We assure you that we will use only whole food ingredients that serve a nutritional purpose. This means our treats contain no byproducts, no meals, no preservatives, no feed-grade ingredients, no fillers, and no additives (like glycerin or rice syrup). They also contain no soy, no corn, and no gluten-containing grains (like wheat, barley, or rye). We will never use white potato or white rice either.

Minimal-Processing

We promise that our treats will be minimally-processed. We hand craft ingredients into treats using low temperature air-drying sufficient for killing food borne pathogens while retaining the fullest nutrition and flavor possible.

Our Thanks

We value your business and the trust you place in us. To be selected by you for your pet is a blessing. Thank you.