An Honest To Goodness Promise From Our Kitchen To Yours

We promise to care for the nutritional well-being of your dog or cat as we would our own. We are parents of furry bundles of love, and we know that like us, these sweet souls are at the center of your heart.

Human Grade

We affirm that our ingredients are human edible, that we hand craft our treats in small batches in a licensed and inspected USA human food facility, and that we follow current Good Manufacturing Practices to ensure food safety. This is what human-grade means.

Country of Origin

We vow to source all our ingredients from the USA except when either (a.) the USA does not grow that ingredient (like bananas) or (b.) another country does a better job (as is the case with grass-fed lamb from Australia and New Zealand).

Traceability and Transparency

We dedicate ourselves to traceability of every ingredient and full transparency of sourcing. We can trace each ingredient received to the lot number of a finished product. Likewise, we can trace the lot number of each finished product back to its constituent ingredients. It's called forward and backward traceability.  We also publish the country of origin for every ingredient that goes into a Goodness Gracious treat.

High-Protein

We pledge to hold ourselves to the highest nutritional standards for making species-appropriate treats. Our Hula Lula jerky and Nibbles for dogs, and our Nibbles for kitties will always be just one ingredient. This means these treats will always be high-protein, low-fat, no-carbohydrates. This makes them low-glycemic.

Sourcing Ethics

We commit to selecting humanely-raised, sustainably-grown, non-GMO, organic ingredients at every feasible opportunity.

Whole-Foods

We assure you that we will use only whole food ingredients that serve a nutritional purpose. This means our treats contain no byproducts, no meals, no preservatives, no feed-grade ingredients, no fillers, and no additives (like glycerin or rice syrup). They also contain no soy, no corn, and no gluten-containing grains (like wheat, barley, or rye). We will never use white potato or white rice either.

Minimal-Processing

We promise that our treats will be minimally-processed. We hand craft ingredients into treats using low temperature air-drying sufficient for killing food borne pathogens while retaining the fullest nutrition and flavor possible.

Our Thanks

We value your business and the trust you place in us. To be selected by you for your pet is a blessing. Thank you.

Food is life.

Our Restorative diets are specially formulated to provide therapeutic levels of key functional food ingredients to address specific health issues impacting the quality of life for many dogs.  Just like our Classic line of human grade dog and cat foods, we use only whole food ingredients that serve a nutritional purpose - not suspect vitamin or mineral powders - so your pet-kid gets all the goodness and vitality Mother Nature has to offer. May they thrive every moment of their lives.

(Next to each ingredient below we've highlighted the Restorative diet in which you will find it.)

Organic Fungi

Organic Shiitake Mushrooms - are rich in beta glucans like lentinan and polysaccharides that combat gastric cancer. They contains powerful antioxidants and are protective of GI, immune, cardio-metabolic, cellular and tissue health. One of shiitake’s primary strengths is in treating gut dysbiosis.  We use the fruiting body only, not the mycelium.

Shiitake is sourced from small growers in the USA and found in Rejoov.

Organic Maitake Mushrooms - contain over 47 medicinal, bioactive polysaccharides, the most abundant of which are beta-glucans. Maitake helps regulate blood sugar, insulin, cholesterol, and blood pressure; decrease inflammation; modulate immune function; combat chronic disease and obesity; and improve gut health.  We use the fruiting body only, not the mycelium.

Maitake is sourced from small growers in the USA and found in Reveal.

Organic Lion's Mane Mushrooms -   help reduce stress and restlessness, improve sleep and cognition, balance blood sugar and energy levels, support the nervous and immune systems, and protect and regenerate nerve fibers. Being adaptogenic, lion’s mane can reduce a hyperactive nervous system response and decrease anxiety. We use the fruiting body only, not the mycelium.

Lion's Mane is sourced from small growers in the USA and found in Jive.

Organic Oyster Mushroom Extract - works synergistically with shiitake mushrooms to help immune, liver and gallbladder function; detoxification; decrease inflammation; stimulate digestive enzymes; and promote gut health. It is high in pleuran (a polysaccharide) that supports the microbiome and detoxification and combats infections and cancer. Oyster mushroom also helps increase vagus nerve activity (the core of the gut brain axis) and contains natural folate for good methylation.  We use a 1:1 hot water powdered extract from the fruiting body only.

Oyster Mushroom Extract is sourced from Real Mushrooms® and found in Rejoov.

Organic Reishi Mushroom Extract - can improve nerve growth factors, support nerve growth, and be neuroprotective. It aids the heart, digestive system and brain. High in antioxidants and immune modulating, Reishi is a mild adaptogen and helps with stress and anxiety. We use a 1:1 hot water powdered extract from the fruiting body only.

Reishi Mushroom Extract is sourced from Real Mushrooms® and found in Jive.

Organic Sprouts:

Organic Herbs

Organic Calendula - can help reduce inflammation, heal leaky gut, reduce pathogens, heal infections, simulate lymphatics and increase digestive secretions. We source our organic calendula from Egypt.

Organic calendula is found in Rejoov.

Organic Plantain Leaf - combats inflammation, increases beneficial IGA and glycocaylx so commensal bacteria can adhere to the gut wall. It can break up biofilms, heal leaky gut and prevent gut wall vulnerably by increasing the replication of healthy gut lining cells and mucus. We source our organic plantain leaf from the USA.

Organic plantain leaf is found in Rejoov.

Organic Skullcap Leaf and Flower - is considered an energetically cooling herb rich in anti-inflammatory, antioxidant, neuroprotective, and glycemic-regulatory compounds like chrysin, flavones, flavonoids and iridoids. Skullcap is useful for brain health; it acts as a relaxant and is used by herbalists to correct fear and excitement imbalances. It eases sympathetic excess, relieves tension and stress, and nourishes the nervous system. We source our organic skullcap from the USA.

Organic skullcap is found in Jive.

Organic Nettle Leaf - has many metabolic and brain health benefits. Herbalists use nettles because it works on the adrenals, kidneys and nervous system. It can help increase serotonin (the feel good hormone) and lower cortisol and histamines (which cause inflammation, anxiety and sleep disturbances).  Kidney health is integral to metabolic health. Nettles helps reduce the risk of metabolic syndrome by supporting healthy blood glucose and lipid levels and blood pressure.  Our organic nettle leaf is sourced from Europe.

Organic nettle leaf is found in Jive and Reveal.

Organic Cilantro - helps remove heavy metals from the body, regulate blood sugar levels, and support heart, liver, kidney and brain health. Our organic cilantro comes from Tunisia.

Organic cilantro is found in Reveal.

Organic Burdock Root - is used by herbalists to support kidney and liver detoxification.  It helps process dietary fats and oils; stimulates digestive enzymes; and aids lymphatic drainage and a healthy nervous system. We source organic burdock root from Bulgaria.

Organic burdock root is found in Reveal.

Organic Marshmallow Root - is used by herbalists to help prevent UTIs and gravel; increase elimination through the kidneys; balance urine output; reduce inflammation; and protects the urinary lining.  Our organic marshmallow root comes from Bulgaria.

Organic marshmallow root is found in Jing.

Wildcrafted or Organic Blackberry Leaf - is rich in plant compounds that support healthy mucosa and digestion - aiding the kidneys through the gut-kidney axis; and help strengthen and tone the kidneys. We source organic and wildcrafted blackberry leaf from Europe.

Organic or wildcrafted blackberry leaf is found in Jing.

Green and Red Leafy and Cruciferous Vegetables:

Organic Dandelion Greens - contain prebiotics, fiber, and antioxidants which support gastrointestinal, immune, and metabolic health and detoxification.  They contain polyphenols and flavonoids that have strong antioxidant and hypocholesterolemic properties and are especially protective of the liver against n)on-alcoholic fatty liver disease (a core dysfunction in metabolic syndrome. Organic dandelion greens can reduce blood pressure, blood sugar, and the formation of AGES in the body. They can also improve lipid and carbohydrate metabolism.  We source our dandelion greens from Europe.

Organic Dandelion Greens are found in Rejoov and Reveal.

Asparagus - has anti-obesogenic and antidiabetic properties. It can help lower blood sugar and improve the production of insulin. Asparagus contains phytonutrients which may increase bile acid excretion aiding in digestion, nutrient absorption, and glutathione production (detoxification), and are linked to improved blood flow, lower blood pressure, and kidney detoxification. These are key ways of combating CKD. The fiber and phytonutrients in asparagus also support a healthy gut microbiome and reduce inflammation.  We source non-GMO asparagus from USA, Mexico and Peru.

Non-GMO asparagus is found in Jing and Reveal.

Organic Artichoke's - high prebiotic content supports a healthy gut which influences mental health through the gut-brain axis and microbiome. Its powerful antioxidant content aids the liver, digestion, microcirculation, and tight cellular junctions throughout the body. These functions balance phase one and phase two liver detoxification.  We source organic artichoke from Italy and Croatia.

Organic artichoke is found in Jive.

Kale – is a nutritional king. It contains folate, lutein, iron, and vitamin B6, which help the brain produce serotonin and dopamine, improve nitric oxide levels for healthy flow of oxygen rich blood, and decrease homocysteine. It comes from the same dark green vegetable family as broccoli making it a potent member of the anti-cancer arsenal. Kale is also loaded with flavonoids quercetin and kaempferol which have powerful heart-protective, anti-cancer, anti-viral, and anti-inflammatory effects. Kale’s ability to counteract oxidative damage by fighting free radicals make it an all-around champion. Our kale is non-GMO and comes from the USA.  

Non-GMO kale is found in Jive.

Spinach – is a boatload of nutrients in one low-calorie, high-fiber package. A relative of the beet family, it is an excellent source of vitamins and the minerals. But spinach’s unique plant compounds (carotenoids and polyphenols) are where its superpower lies. Spinach is one of the highest sources of quercetin, an antioxidant that may ward off infection, inflammation and allergies. It’s also high in lutein and zeaxanthin, which are linked to good eye health, and kaempferol an antioxidant that may lower risks of cancer and chronic disease. Spinach also contains the antioxidant alpha-lipoic acid which the body uses to create glutathione (the mother antioxidant) and has been shown to protect neuromuscular health through the aging process and in diabetes management.  Plus, spinach contains some of the highest amounts of SQDG and MGDG, natural compounds which have suppressed growth of cancer cells in scientific tests. Our non-GMO spinach is sourced from the USA.

Non-GMO spinach is found in Rejoov, Jive, and Reveal.

Red Bell Peppers - are loaded with vitamin B6 which increases the levels of serotonin and norepinephrine, aka the “happy hormones.” High levels of these hormones are linked to improved mood, higher energy levels and more concentration. B6, B9 & B12 also decrease homocysteine, an inflammatory compound linked to impaired blood flow to the brain and throughout the body.  Our non-GMO red bell peppers are sourced from the USA and Mexico.

Non-GMO red bell peppers are found in Jive.

Fruits

Wild Blueberries – are loaded with powerful and diverse bioactive compounds that support health. Chief among them is an anti-cancer, anti-inflammatory flavonoid called anthocyanin. Other phenolic compounds such as quercetin, kaempferol, myricetin and chlorogenic acid give blueberries an antioxidant capacity no multi-vitamin could match. Large quantities of these compounds give blueberries one of the highest rankings for nutrient density on the Aggregate Nutrient Density Index (ANDI). Together, all these plant compounds make blueberries bullies for healthy bones, skin, heart, brain, and digestion and in the fight against cancer and diabetes. Our wild blueberries come from the USA.

Wild blueberries are found in Jing, Jive and Reveal.

Organic Bilberries - are like super-charged blueberries. They are one of the richest sources of anthocyanins, powerful antioxidants that can reduce inflammation and oxidative stress. Our organic bilberries come from Europe.

Organic bilberries are found in Rejoov.

Plums – are a superfruit rich in antioxidants, phytonutrients, vitamins and fiber. The levels of phenolics and anthocyanins in red-fleshed plums match or even exceed the amounts found in antioxidant-superstar blueberries! Plums may be helpful for improving the richness and diversity of the gut microbiome, reducing inflammation, cholesterol, and the risks of cancer, heart disease and diabetes. They fight bad bacteria too. We use the plum flesh only (no pits). They are non-GMO and USA sourced.

Non-GMO plums are found in Rejoov.

Cantaloupe -  contains inositol which regulates serotonin and insulin levels. Human studies have linked inositol to reductions in tension, fatigue, panic, depression and hostility; and improvements in blood sugar control.  We source our non-GMO cantaloupe from USA, Mexico and Central America.

Non-GMO cantaloupe is found in Jive.

Okra - has insulin-like properties and a type of fiber called eugenol that can help stabilize blood sugar levels. It contains pectin, a prebiotic fiber that can help reduce cholesterol levels and the risk of CVD. Antioxidants in okra help inhibit the growth of cancer cells and protect against lung and oral cavity cancers.  Our okra is sourced from the USA and Central America.

Non-GMO okra is found in Reveal.

Healthy Fats

Omega-3 Fish Oil –  contains EPA and DHA essential fatty acids that are anti-inflammatory and support healthy skin and coat, cardiovascular and neuromuscular systems, joint and cognitive function, and help slow the progression of kidney disease.  PUFAs can increase metabolic rate; reduce inflammation, blood sugar, and oxidative damage to the liver; regulate hormones and cholesterol levels; and improve gut barrier function. We add the oil last so that it is never heated and retains its full potency and purity. We use Omega-3 fish oil (that's purity tested) from wild caught Icelandic sardine, herring, mackerel and anchovy - all recognized by National Research Defense Council as the safest, cleanest and most abundant fish. 

Wild-caught Icelandic sardine, herring, mackerel, anchovy fish oil is found in Jing and Reveal.

Organic Wheat Germ Oil – is the original whole-food source of vitamin E. Its combination of eight isomers, four tocotrienols, and co-factors make the benefits of vitamin E in wheat germ oil far superior to factory made vitamin E isolates. Studies show that wheat germ oil offers better stability, protection against fat oxidation, and defense of liver and nerve cells than vitamin E (alpha tocopherol) alone. We use organic wheat germ oil in Jing as a whole food, zero phosphorus source of vitamin E.  We source our organic wheat germ oil from the USA.

Organic wheat germ oil is found in Jing.

Root Vegetables

Carrots – are a cache of phytonutrients. This little root vegetable is rich in beta-carotene (which converts to vitamin A) and lutein – both of which protect eyes from the sun, cataracts, and macular degeneration. The carotenoids and anthocyanins in carrots are antioxidants that lower cancer risks and support cardiovascular health. The fiber in this non-starchy root supports GI health and helps control blood sugar making it useful in diabetes management. And the Vitamin C supports immune function and proper use of iron. Our carrots are non-GMO and come from the USA.

Non-GMO carrots are found in Jing

Animal Proteins

Pork Sirloin, Pork Liver and Pork Kidney – are lean, nutrient dense, healthy additions to a canine diet. Pork is loaded with iron, zinc, thiamine (B1), B6 and B12, and selenium. Selenium is a trace mineral with powerful anticancer capabilities, that’s also highly protective of joints from arthritis, and involved in proper thyroid function. Zinc supports a healthy immune system and is necessary for the bio-activity of over 300 enzymes. Pork proteins are complete amino acids making them the prefect building blocks for muscle.

While it might surprise you, pork liver and kidney are lean – with just 4.4 grams of fat in 100 grams of liver, and most of that fat is the healthy polyunsaturated kind. In addition to the vitamins and minerals found in pork muscle, pork organs are also a great source of vitamin A, copper, and all the B vitamins. In integrative veterinary medicine, pork is considered energetically neutral with a nourishing quality. We source our pork from the USA.

Crate-free pork kidney is found in Jing. 

Crate free pork sirloin and pork liver are found in Rejoov. 

Crate free pork kidney and pork liver are found in Reveal.

Cage Free Turkey and Turkey Liver – is rich in the amino acid tryptophan. Tryptophan is a precursor of serotonin, and hence its intake is closely related to the suppression of depressed and anxious moods. Turkey is an excellent source of B vitamins, selenium, choline and zinc - integral to overall health. Our turkey is sourced from USA farms where flocks are humanely-raised, never-ever given antibiotics, steroids, or added growth hormones.

Cage-free turkey and turkey liver is found in Jive.

Wild Caught Mackerel – packs an EPA, DHA, vitamins D and B12, and protein super-punch in an uber-clean tiny package. These PUFAs control the release of chemical messengers in the brain. Vitamin D has neuroprotective effects including the clearance of amyloid plaques, a hallmark of Alzheimer's disease.  Omega-3s support cardiovascular and kidney health, good skin and coat, cognitive function, lower triglycerides, and a wide range of anti-inflammatory actions like cancer prevention. Because the body activates vitamin D in the kidneys, and this activation can be impaired in bodies with CKD, good dietary sources like Icelandic mackerel are crucial for health.  Nutrients found in mackerel help reduce oxidative stress, and boost immune function, DNA replication and glutathione production. Our wild caught mackerel comes from clean Icelandic waters and is one of the most mercury-free fish on the planet. 

Pollock- is a mild white fish that is widely distributed in the North Pacific Ocean. U.S. wild-caught Alaskan pollock is sustainably managed and responsibly harvested under U.S. regulations, making it an eco-smart seafood choice.  This lean protein fish packs 17 grams of protein in only 74 calories.  It is low in saturated fat and has more than 10x the Omega-3s than cod. It is also loaded with B vitamins, and essential trace minerals like phosphorus and selenium.   We source our pollock from the waters off Alaska.

Wild-caught Alaskan Pollock is found in Reveal.

Oysters – are one of the highest sources of zinc and copper, which are trace minerals essential for good health and complete and balanced diets. Oysters are mollusks (not shellfish) and are one of the purest seafoods mercury-wise. Our oysters come from Nova Scotia.

Oysters are found in Jing and Jive.

Cage Free Eggs – are nature’s perfect protein. Eggs contain the highest biological value for protein. It’s the gold standard – at 7 grams of high-quality protein in only 75 calories – and the complete range of amino acids. But that little egg doesn’t stop there. Eggs are powerhouses of brain-building choline, and disease-fighting carotenoids like lutein and zeaxanthin – which support eye health. Choline impacts liver and neuromuscular function, metabolism and cognition. Choline is needed to support the structural integrity of every cell in the body as well as cell signaling. It’s involved in the synthesis of DNA and in acetylcholine, a vital neurotransmitter involved in smooth and striated (involuntary and voluntary) muscle movement. Choline also helps remove cholesterol from the liver – making eggs supportive of good cholesterol levels. Eggs also contain all the B vitamins, high amounts of superhero selenium, and Vitamin D, among others. Our eggs come from the USA.

Cage-free eggs are found in Jing and Reveal.

Ground Egg Shells – may sound like an odd ingredient but all dogs require dietary calcium and egg shells are an exceptional source of this mineral. We love the elegance of eggs. Sourced from the USA, we crack every egg by hand and use the whites, yolks and shells in our recipes. Attached to that shell is a thin membrane, rich in glucoaminoglycans and proteins essential for maintaining healthy joint and connective tissues. This is a perfect example of the beauty and benefit of sourcing nutrients from whole foods over manufactured powdered supplements; your dog gets all the perks Mother Nature intended.

Cage-free ground egg shells are found in Rejoov, Reveal, Jive and Jing.